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Volume 54, July/August 2019, Number 4 · pp. 208-216


Data Marketplaces: Trends and Monetisation of Data Goods

Markus Spiekermann

In today’s digital economy, data and information are the most important resources for businesses and society. New technological developments, such as mobile computing and the Internet of Things (IoT) lead to a continuous increase in IT applications that create enormous potential for companies’ added value by generating unstructured data. As the raw material for the acquisition of information, data is considered to be of great importance for the (sustainable) economic success of a company.


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